Students with Badminton England staff

Students deliver commissioned film

Graphic Design students at Somerset College presented BADMINTON England with their commissioned video to promote a national campaign this week.

The video features a frustrated badminton player as he tries hard to find somewhere to play the sport. It is being used to publicise the No Strings Badminton campaign due to be launched nationwide in September that encourages people to play badminton.

The short film will be played on the campaign’s website which will provide further information on No Strings Badminton.

Project leader and BA (Hons) Graphic Design student, Mark Richards, said: ‘It was an amazing experience to finally present the film to BADMINTON England. It was a bit daunting as I wasn’t sure if they were going to like it, but I think they did.’

Mark, from Yeovil, worked with FdA Graphic Design student Terry Sommerville, from Chard, to create the film. There are plans to further the partnership with BADMINTON England and produce some more films for the campaign.

The No Strings Badminton campaign is designed to get more people playing badminton in the run up to the Badminton World Championships in London in 2011 and of course the London Olympics 2012.

Sporting ambassador, and Olympic badminton silver medallist, Gail Emms – who featured in the film – said: ‘It’s really exciting to be working with Somerset College as this innovative project takes shape. The imagination and creativity that the students have displayed is fantastic. I’m sure that this highly original partnership will be hugely beneficial to BADMINTON England and to the No Strings Badminton programme.’

Stuart Hooper, Sports tutor and FESCO at Somerset College, said: ‘This has been a fantastic project to work on. I have been really impressed with their ideas. It is a major coup for the College to be able to work so closely with a national sports governing body like BADMINTON England. I hope this is the start of a long and successful working partnership.’

The No Strings Badminton programme will provide a local, relaxed and completely flexible playing opportunity for people who wish to play badminton regularly, but don’t want to commit to joining a club or can’t always find the right partner to play against. No Strings Badminton sessions are fun, sociable, ‘no strings attached’ games for all standards and abilities.

The campaign is currently being piloted across a number of select locations in the UK and is due to be launched later in the year. Somerset College is the first college in the UK to offer the No Strings Badminton programme. Sessions take place every Thursday evening between 5.00 till 6.00 pm in the sports hall at the College.

Somerset College offer Graphic Design courses at further education and degree level, click here for further information. University level courses at the College are delivered through a partnership with the University of Plymouth.