Dental art big hit at head office launch party
Our Fine Art degree students have been working with TePe (leading Swedish manufacturer of preventive oral hygiene products) to design art work for their new head office in Wells.
As part of the Fine Art Degree the students have a sustainability module which sought to introduce students to the relevance and implications of sustainability in a Fine Art setting. This covered not only environmental but social and economic issues as well. Students were visited by Beccy Swaine, of Somerset Art Works, who introduced them to the idea of socially engaged practice and working with communities to create public works of art.
Students were also then visited by TePe representatives who were looking to commission some artwork for their new Head Office in Wells, Somerset. As part of this brief, students had to consider the financial implications of their proposals, working with recycled or recyclable materials and environmentally friendly products and producing as little waste as possible. They had to respond to the brief set by TePe which required a reflection of their own sustainable ethos, an incorporation of their brand colours and icons of the local community.
This was a particularly tricky brief with so many elements to consider but students rose to the occasion and each presented their initial idea boards and concepts to a panel of the clients to judge. Each of the pieces was exactly what they were looking for and all were asked to create a final piece ready for the launch.
The students then faced a new challenge of bringing their initial concepts to life in just four weeks ready for the launch. As they started their work it became abundantly apparent that one brief can spark off immensely diverse work. Some students created beautiful collages and traditional artwork, and some created larger 3D work including lampshades, flowers made from toothbrushes and even a textiles cow!
Before the launch, TePe representatives returned to University Centre Somerset to view the final pieces and approved them all to part of the TePe head office. The students were then invited to attend the launch event and present their works to large audience of dental VIPs, all of which were superbly received.
Matt Cox, Curriculum Manager of Creative Arts at University Centre Somerset said: “These projects are an excellent way of preparing our students to make a living from their creativity. It is great that we can work with global leading brands such as TePe. The students have handled the project very professionally, and have been impeccable in their approach. The staff at TePe have had nothing but high praise for the way the project has gone. It is an exciting time for Creative Arts at degree level with the launch of the University Centre Somerset and we hope to work with TePe again in the future”.
Since the project the artwork has remained up in the TePe office and the students have moved onto setting their own briefs to allow them to focus on their own objectives and interests. They finished their first year by being involved in the Creative Arts End of Year Show and designing coastal themed work for Samphire Festival which included decorative tents and artwork.
Every student on the Fine Art programme has now completed their first year and will be returning in September 2017 to finish their Foundation Degree and will then look at progressing onto the top-up.
Fine Art is available through Clearing for a September 2017 start. Click here for the full course information and to apply.