Former graduate becomes President
Former Somerset College graduate Garrick Hamm rose to the top of the design industry, and compared the College to the Royal College of Art, as he became the president of D&AD this month.
Garrick studied a Higher National Diploma in Graphic Design at Somerset College, completing the course in 1989.
Garrick said of his time at Somerset College: ‘I came from pretty much nowhere and I've got a lot to be thankful for, it was more like being at the Royal College of Art than a college in Somerset.'
When Garrick becomes President he has pledged to support emerging design talent across the world. D&AD spends more than £2 million a year helping to support talented designers in education.
Garrick said: ‘Every year about £2 million is ploughed back into programmes that wouldn't exist without the time and energy spent by experienced creatives. The next generation is our creative lifeline and the work we do to support them is what makes D&AD special and different.
‘Our industry and agencies are dead without the next wave of creative thinkers. Few of us were born geniuses. Remember - we all started somewhere.'
Head of Graphic Design at Somerset College, Stewart Owen, said: ‘Garrick has risen to the top of the design industry. It is a tribute to the College's Graphic Design course that Garrick has been elected as President of the industry's top organisation.
‘Each year we see the next batch of highly talented designers walk out of our doors into employment. It is very rewarding for us when we see them reach the top of the profession. This year's group of designers is no different, they are very gifted individuals and we have high hopes for them.'
D&AD is a not-for-profit organisation that represents the international design, advertising and creative communities. D&AD sets industry standards, educates and inspires the next generation of designers and promotes the importance of creativity, innovation and ideas within the business community.
Garrick Hamm is Creative Partner at London-based brand design consultancy Williams Murray Hamm. WMH work includes branded packaging, identity, film, retail and exhibition.
Garrick left Somerset College of Art tin 1989 to join Michael Peters and Partners where he completed his "design apprenticeship". He left after four years to join Tuttsels/Lambie-Nairn where he gained experience working across a variety of different design disciplines, from TV, corporate identity and packaging. He joined Williams and Murray in 1999 and picked up his first D&AD silver in 2001. Garrick has worked on the Fortnum & Mason brand re-launch and the Barclay's Bank re-launch. He has also won numerous major awards, including a D&AD Yellow Pencil and two Design Business Association Grand Prix Awards.
Somerset College offers degree level courses through a partnership with the University of Plymouth.